Rebranding an event at the scale of Tomato Art Fest involved juggling a lot of pieces while maintaining a funky, yet cohesive look. I wanted to challenge the expected palette for an event focused on a tomato by saving the vibrant red of the fruit for the accent. I also wanted to push my logo designs to thoughtfully portray multiple meanings in a single shape, with the core of the fruit also communicating as a heart, a core concept of the event. The splattered tomato is a connecting trope across the event identity, which developed my photography and photoshop skills.